Big Data Analytics as a Strategic Decision Support for Policy Direction Determination and Business Projection in Organizations

Muhammad Ali Khan; Didit Darmawan; Rakibul Islam

Authors

Muhammad Ali Khan Allama Iqbal Open University, Islamabad, Pakistan
Didit Darmawan Universitas Sunan Giri Surabaya, Indonesia
Rakibul Islam National University, Gazipur, Bangladesh

Keywords:

decision making, big data analytics, policy making, business forecasting, organizational performance

Abstract

This study examines the application of big data analytics in strategic decision making for policy formulation and business forecasting within organizations. A qualitative literature review approach is employed to synthesize theoretical frameworks and empirical findings from various disciplinary perspectives. The analysis reveals that successful implementation of big data analytics requires balanced development of infrastructure, human resource capabilities, and managerial support. Strategic decisions supported by big data exhibit higher objectivity, accuracy, and responsiveness to environmental changes. Business forecasting derived from appropriate analytical methods provides a solid foundation for resource allocation and future planning. Leadership commitment, data governance, and the ability to bridge technical and managerial gaps emerge as critical success factors. Risks associated with data dependency, bias, security, and misinterpretation must be proactively managed through clear policies and continuous evaluation. The resulting conceptual model offers guidance for organizations to integrate big data analytics into their strategic decision making cycles sustainably. This study contributes to the theoretical understanding of how analytical capabilities translate into strategic outcomes. Practical implications include recommendations for readiness assessment, capability development, and performance measurement. Organizations are encouraged to adopt a phased approach prioritizing areas with the greatest strategic impact. Future research should empirically test the proposed model across various sectors and organizational contexts.

References

Abdul-Azeez, O., Ihechere, A. O., & Idemudia, C. (2024). Enhancing business performance: The role of data-driven analytics in strategic decision-making. International Journal of Management & Entrepreneurship Research, 6(7), 2066–2081. https://doi.org/10.51594/ijmer.v6i7.1257

Abdullah, A., & Alshehri, M. (2023). Data analysis in business management. Arabian Journal of Business and Management Studies, 12(2), 45–58. https://doi.org/10.59735/arabjhs.vi20.71

Adesina, A. A., Iyelolu, T. V., & Paul, P. O. (2024). Leveraging predictive analytics for strategic decision-making: Enhancing business performance through data-driven insights. World Journal of Advanced Research and Reviews, 22(3), 1927–1934. https://doi.org/10.30574/wjarr.2024.22.3.1961

Ahmed, R., Shaheen, S., & Philbin, S. P. (2022). The role of big data analytics and decision-making in achieving project success. Journal of Engineering and Technology Management, 65, 101697. https://doi.org/10.1016/j.jengtecman.2022.101697

Ali, I. M., Jusoh, Y. Y., Abdullah, R., Nor, R. N. H., & Mahdin, H. (2017). A conceptual framework for measuring the performance of big data analytics process. Advanced Science Letters, 1(2), 13–14. https://doi.org/10.26480/AIM.02.2017.13.14

Ali, R., & Darmawan, D. (2023). Big Data Management Optimization for Managerial Decision Making and Business Strategy. Journal of Social Science Studies, 3(2), 139-144.

Ambrus, G. (2023). Data processing and analysis: Tools and techniques for big data. Dalam Computer science and engineering insights (hlm. 40–55). Books Clinic. https://doi.org/10.59646/csebookc11/004

Aziz, A., Darmawan, D., Khayru, R. K., Wibowo, A. S., & Mujito. (2023). Effectiveness of Personal Data Protection Regulation in Indonesia’s Fintech Sector. Journal of Social Science Studies, 3(1), 23-28.

Bala, P., & Singh, S. (2023). Assessment of predictive analytics in profits prediction: A commercial perspective. Proceedings of the International Conference on Computing and Advanced Material Sciences, 1, 1–5. https://doi.org/10.1109/iccams60113.2023.10525984

Baraja, M. U., Saputra, R., Saktiawan, P., Dirgantara, F., & Waskito, S. (2023). Implementation and Supervision of Personal Data Protection Law on Online Platforms. Journal of Social Science Studies, 3(1), 101-108.

Barzani, L. A., Darmawan, D., & Zulkarnain, M. A. B. (2022). The Application of Sustainable Supply Chain Management Principles in the Manufacturing Industry to Improve Operational Performance and Corporate Social Responsibility. International Journal of Service Science, Management, Engineering, and Technology, 1(1), 38–45.

costa, S. da., Darmawan, D., & Isaac, A. de J. (2023). Safeguarding Employee Data with Blockchain in HR. International Journal of Service Science, Management, Engineering, and Technology, 4(3), 41–46.

da Silva, B. D. S., & Darmawan, D. (2023). Integration of Management Information Systems (MIS) in Strategic Decision Making to Improve Organization Performance. Journal of Social Science Studies, 3(2), 347-352.

Darmawan, D. (2017). The Effects of The Big Five Personality on Job Performance. Management & Accounting Research Journal, 2(1), 36–42.

Darmawan, D. (2023). Innovation Culture That Balances Technological Speed with the Depth of Humanistic Thought. International Journal of Service Science, Management, Engineering, and Technology, 4(1), 47–54.

Darmawan, D. (2023). Knowledge Management as a Source Of Competitive Advantage in Information Technology Companies. International Journal of Service Science, Management, Engineering, and Technology, 3(2), 44–50.

Darmawan, D. (2023). Measuring Employee Productivity in the Digital Era by Considering Human Creativity and Innovation. International Journal of Service Science, Management, Engineering, and Technology, 4(3), 47–53.

Darmawan, D. (2023). Social Inclusion for Older Workers in the Implementation of Digital Technology within Organizations. International Journal of Service Science, Management, Engineering, and Technology, 4(2), 44–51.

Darmawan, D. (2023). The Concept Of Remote Work: A Literature Review on its Impact on Work Dynamics, Psychological Well-Being, and Social Relationships Among Employees. International Journal of Service Science, Management, Engineering, and Technology, 3(3), 49–55.

Darmawan, D. (2024). Application of Situational Leadership in Decision Making in Dynamic Organizations. Journal of Social Science Studies, 4(1), 499-504.

Darmawan, D. (2024). Distribution of Six Major Factors Enhancing Organizational Effectiveness. Journal of Distribution Science, 22(4), 47-58.

Darmawan, D. (2024). From Individual Minds to Collective Decisions: The Function and Contribution of Cognitive Mapping. Journal of Social Science Studies, 4(2), 467-476.

Darmawan, D. (2024). Strategies for Enhancing Employee Knowledge fnd Engagement in Automated Routine Work. International Journal of Service Science, Management, Engineering, and Technology, 6(1), 65–71.

Darmawan, D. (2024). The Influence of Empowering Leadership Style on Enhancing Team Members’ Autonomy and Innovation Capacity. International Journal of Service Science, Management, Engineering, and Technology, 6(3), 48–55. https://ejournalisse.com/index.php/isse/article/view/232

Darmawan, D. (2024). The Role of Technology in Promoting or Hindering Gender Equality in the Workplace. International Journal of Service Science, Management, Engineering, and Technology, 6(2), 67–73.

Darmawan, D. (2024). Workforce Diversity Management Strategies for Enhancing Innovation and Team Performance. International Journal of Service Science, Management, Engineering, and Technology, 5(2), 53–59. https://ejournalisse.com/index.php/isse/article/view/230

Darmawan, D. (2025). Customer confidence as a business asset: The role of transparency and data ethics in loyalty and reputational resilience. International Journal of Service Science, Management, Engineering, and Technology, 7(3), 35-44.

Darmawan, D. (2025). Developing Dynamic Capabilities in Human Resource Management to Address Market Disruptions. Studi Ilmu Sosial Indonesia, 5(1), 319-338.

Darmawan, D., & da Silva, B. D. S. (2025). Blockchain as an Instrument of Decentralized Social Order and Democratic Reconfiguration. Bulletin of Science, Technology and Society, 4(1), 11-18.

Darmawan, D., & Mardikaningsih , R. (2023). The Role of Flexible Organizational Structures in Enhancing Corporate Adaptability to Environmental Dynamics. International Journal of Service Science, Management, Engineering, and Technology, 3(1), 44–49.

Darmawan, D., & Mardikaningsih, R. (2022). The Role of Positive Psychological Factors in Enhancing Employee Engagement and Commitment to Work Tasks. International Journal of Service Science, Management, Engineering, and Technology, 1(2), 37–45.

Darmawan, D., Mardikaningsih, R., Sinambela, E. A., Arifin, S., Putra, A. R., Hariani, M., Irfan, M., Al Hakim, Y. R., & Issalillah, F. (2020). The quality of human resources, job performance and employee loyalty. International Journal of Psychosocial Rehabilitation, 24(3), 2580–2592.

Dhobi, S. (2024). Engaging with review of literature in research. Patan Prospective Journal, 4(1), 110–117. https://doi.org/10.3126/ppj.v4i01.70207

Dirgantara, F., Negara, D. S., Darmawan, D., Aryanto, E. A., & Shahab, A. M. (2025). Legal Responsibility of Companies in Cases of Personal Data Breaches. Innovative: Journal Of Social Science Research, 5(1), 5053-5065.

Donald, A. D., Srinivas, T. A. S., & Rekha, K. (2023). The data revolution: A comprehensive survey on datafication. International Journal of Advanced Research in Science, Communication and Technology, 3(2), 41–51. https://doi.org/10.48175/ijarsct-9007

Drisko, J. W. (2020). Qualitative research synthesis: An appreciative and critical introduction. Qualitative Social Work, 19(4), 736–753. https://doi.org/10.1177/1473325019848808

Eddine, B. A. S. & D. Darmawan. (2025). The Role of Technology in the Dynamics of Social Relations and Employee Solidarity in the Workplace, International Journal of Service Science, Management, Engineering, and Technology, 8(1), 37–44.

Eddine, B. A. S., Darmawan, D., Mardikaningsih, R., & Sinambela, E. A. (2023). The Effect of Knowledge Management and Quality of Work Life on Employee Commitment. Journal of Human Sciences, 10(1), 87-100.

Eddine, B. A. S., Ishaq, M. S. H. B., Darmawan, D., & Ali, R. (2021). Employee well-being and performance evaluation: Integrating quality of work life in HR management. Journal of Social Science Studies, 1(2), 97–104.

Essa, N. E., Mardikaningsih, R., & Ismail, A. B. (2024). Service Transformation through Technology the Role of AI and Big Data in Service Science. Journal of Social Science Studies, 4(1), 193-200.

Fared, M. A. & D. Darmawan. (2021). Use of Consumer Behaviour Data for Personalised Advertising in Digital Marketing, Studi Ilmu Sosial Indonesia, 1(2), 93-108.

Fared, M. A., & Darmawan, D. (2021). Design and implementation of cross-functional training to improve team collaboration. Journal of Social Science Studies, 1(1), 215–220.

Faridoon, L., Liu, W., & Spence, C. (2024). The impact of big data analytics on decision-making within the government sector. Big Data, 12(2), 85–98. https://doi.org/10.1089/big.2023.0019

Gani, A., & Darmawan, D. (2022). Ethics and accountability in artificial intelligence-based managerial decision making. Journal of Social Science Studies, 2(1), 147-152.

Gardi, B., & Darmawan, D. (2022). The Role of Manager Behavior in the Utilization of Accounting Information for Corporate Strategic Decision Making. Journal of Social Science Studies, 2(1), 111-118.

Gupta, A., & Vaishnavi, S. (2024). Big data and its impact on strategic business operations and decision-making. Dalam Advances in Systems Analysis, Software Engineering, and High Performance Computing Book Series (hlm. 31–52). IGI Global. https://doi.org/10.4018/979-8-3693-5563-3.ch002

Halizah, S. N., Mardikaningsih, R., & da Cruz, C. (2024). Strengthening Moral Values and Legal Compliance in Corporate Managerial Decision-Making Practices. Journal of Social Science Studies, 4(2), 65-72.

Hammerström, L. (2021). Organizational design of big data and analytics teams. European Journal of Social Sciences Education and Research, 8(3), 84–110. https://doi.org/10.26417/bbm9n967

Hariani, M. R. Mardikaningsih, & S. N. Halizah. (2025). Soft Skills Training for Workers Affected by Automation Using a Technology-Based Humanistic Approach, International Journal of Service Science, Management, Engineering, and Technology, 8(1), 45–54.

Hartana, P. C., Mardikaningsih, R., & Halizah, S. N. (2024). Legal Construction and Enforcement Challenges of Credit Card Data Hacking Crimes in E-Commerce Systems. Journal of Social Science Studies, 4(2), 503-516.

Hassan, H. (2020). Quantitative and qualitative research methods: Considerations and issues in qualitative research. ResearchGate Publication, 1–15. https://doi.org/10.13140/RG.2.2.35345.99684

Hossin, M. A., Du, J., Mu, L., & Asante, I. O. (2023). Big data-driven public policy decisions: Transformation toward smart governance. SAGE Open, 13(4), 1–14. https://doi.org/10.1177/21582440231215123

Hussain, S., Rehman, A., Khokhar, M. N., Ejaz, M., Munir, M., & Pakistan, I. (2021). Impact of big data analytics on firm performance with mediating role of decision-making performance and innovation capability. International Journal of Innovation, Creativity and Change, 15(5), 1153–1172.

Huynh, T., Nippa, M., & Aichner, T. (2022). On the need for and conceptualizations of big data analytics capabilities. Academy of Management Proceedings, 2022(1). https://doi.org/10.5465/ambpp.2022.14018abstract

Indralingam, M., Wahab, M. I. M., & Fang, L. (2020). Benefits of big data in supply chain management. Dalam Logistics and supply chain management (hlm. 151–156). Springer. https://doi.org/10.1007/978-981-15-5720-0_17

Isac, F. L. (2015). Influence of culture on the process of managing decisions adoption. Journal of Economics and Business Research, 21(2), 99–105.

Ishaq, M. S. H. B., Darmawan, D., & Sudjai. (2021). Gig economy on workers' welfare and labor market stability. Journal of Social Science Studies, 1(2), 167–170.

Issalillah, F. (2025). Older Workforce Management Policies and Degenerative Disease Risks in Labor Intensive Industries. International Journal of Service Science, Management, Engineering, and Technology, 7(3), 53–62. https://ejournalisse.com/index.php/isse/article/view/243

Issalillah, F., & Hardyansah, R. (2024). Relevance of Privacy within the Sphere of Human Rights: A Critical Analysis of Personal Data Protection. Bulletin of Science, Technology and Society, 3(1), 31–39.

Issalillah, F., & Khayru, R. K. (2025). Mental Health Policies and Programs in Building Long Term Employee Loyalty. International Journal of Service Science, Management, Engineering, and Technology, 7(2), 39–47. https://ejournalisse.com/index.php/isse/article/view/239

Jedličková, A. (2024). Ethical considerations in risk management of autonomous and intelligent systems. Ethics & Bioethics, 14(1), 32–45. https://doi.org/10.2478/ebce-2024-0007

Kalpokaite, N., & Radivojevic, I. (2021). Adapting practices from qualitative research to tell a compelling story: A practical framework for conducting a literature review. The Qualitative Report, 26(5), 1546–1566. https://doi.org/10.46743/2160-3715/2021.4749

Khairi, M., & Darmawan, D. (2022). Developing HR Capabilities in Data Analysis for More Effective Decision Making in Organizations. Journal of Social Science Studies, 2(1), 223-228.

Khairi, M., & Darmawan, D. (2025). Blockchain Enforcement in Employee Data Management to Increase Transparency and Security. International Journal of Service Science, Management, Engineering, and Technology, 7(2), 1–5.

Khayru, R. K., & Arifin, S. (2025). Corporate Efforts and Strategies in Fulfilling Responsibility for Employee Mental Health in the Era of Digital Productivity Pressure . International Journal of Service Science, Management, Engineering, and Technology, 7(1), 44–52. https://ejournalisse.com/index.php/isse/article/view/235

Kurniawan, D. P., Negara, D. S., & Darmawan, D. (2024). Legal Awareness of MSME Actors on Intellectual Property in Business Governance. Studi Ilmu Sosial Indonesia, 4(1), 279-304.

Kurniawan, Y., & Darmawan, D. (2021). The adaptive learning effect on individual and collecting learning. Journal of Social Science Studies, 1(1), 93–98.

Latif, A., Fairdous, R., Akhtar, R., & Ambreen, M. (2023). Exploring the impact of big data analytics on organizational decision-making and performance: Insights from Pakistan's industrial sector. Pakistan Journal of Humanities and Social Sciences, 11(2), 1714–1732. https://doi.org/10.52131/pjhss.2023.1102.0463

Madhavan, D. (2024). Enterprise data governance: A comprehensive framework for ensuring data integrity, security, and compliance in modern organizations. International Journal of Scientific Research in Computer Science, Engineering and Information Technology, 10(2), 51–62. https://doi.org/10.32628/cseit241051062

Mahdiraji, H. A., Kazimieras Zavadskas, E., Kazeminia, A., & Abbasi Kamardi, A. (2019). Marketing strategies evaluation based on big data analysis: A CLUSTERING-MCDM approach. Economic Research-Ekonomska Istraživanja, 32(1), 2882–2892. https://doi.org/10.1080/1331677X.2019.1663110

Mardikaningsih, R. (2025). The Deconstruction of Work and HRM Reconfiguration: Flexibility and Employer Branding in the Digital Era. International Journal of Service Science, Management, Engineering, and Technology, 8(2), 10-17.

Mardikaningsih, R., & Darmawan, D. (2022). Ethical principles in business decision making: Implications for corporate sustainability and relationships with external stakeholders. Journal of Social Science Studies, 2(2), 131-138.

Mardikaningsih, R., & Darmawan, D. (2022). Situational Leadership Strategies to Improve Change Management and Team Performance. Journal of Social Science Studies, 2(1), 247–252.

Mardikaningsih, R., & Darmawan, D. (2022). The role of self-efficacy in predicting employee adaptability to technological change in the workplace. International Journal of Service Science, Management, Engineering, and Technology, 2(3), 43–55. https://doi.org/10.4018/IJSSMET.311756

Mardikaningsih, R., & Hariani, M. (2025). The Implementation of Distributive Justice in Allocating Efficiency Gains Generated by Technology. International Journal of Service Science, Management, Engineering, and Technology, 7(3), 45–52. https://ejournalisse.com/index.php/isse/article/view/242

Mardikaningsih, R., & Wardoyo , D. T. W. (2025). Balancing Technological Efficiency And Employee Psychological Well-Being In Hybrid Work Systems. International Journal of Service Science, Management, Engineering, and Technology, 8(1), 30–36. https://ejournalisse.com/index.php/isse/article/view/246

Mardikaningsih, R., Halizah, S. N., Darmawan, D., Masithoh, N., & Nuraini, R. (2022). Examining the Role of Authentic Leadership in Shaping Positive Work Climate and Organizational Citizenship Behavior. International Journal of Service Science, Management, Engineering, and Technology, 2(1), 52–59.

Mardikaningsih, R., Halizah, S. N., Hariani, M., Darmawan, D., & Nuraini, R. (2025). Performance Feedback Accuracy Decline and Delay in Hybrid Work Arrangements. International Journal of Service Science, Management, Engineering, and Technology, 7(1), 53–62. https://ejournalisse.com/index.php/isse/article/view/236

Mardikaningsih, R., Halizah, S. N., Nuraini, R., & Darmawan, D. (2022). The Role of Ethical Leadership in Shaping a Positive and Sustainable Organizational Culture. International Journal of Service Science, Management, Engineering, and Technology, 2(2), 48–55.

Mardikaningsih, R., Hariani, M., Darmawan, D., Halizah, S. N., & Nuraini, R. (2024). The Impact of Digital Monitoring on Employee Work Autonomy and Professional Responsibility. International Journal of Service Science, Management, Engineering, and Technology, 5(3), 60–67. https://ejournalisse.com/index.php/isse/article/view/231

Mardikaningsih, R., Hariani, M., Issalillah, F., & Nuraini, R. (2024). Organizational Innovation Strategies as Drivers of Business Resilience and Competitiveness in the Global Environment. International Journal of Service Science, Management, Engineering, and Technology, 6(3), 56–65. https://ejournalisse.com/index.php/isse/article/view/233

Mızrak, F. (2023). Use of big data in strategic management as a new perspective. Dalam Advances in Logistics, Operations, and Management Science Book Series (hlm. 409–425). IGI Global. https://doi.org/10.4018/978-1-6684-9261-1.ch020

Mujisulistyo, Y. F., Darmawan, D., & Dirgantara, F. (2024). Reconstruction of the Legal Mechanism for Consumer Rights Recovery Regarding Personal Data Leaks in the Financial Technology and E-Commerce Sectors in Indonesia. Journal of Social Science Studies, 4(1), 75-84.

Nnaji, U. O., Benjamin, L. B., Eyo-Udo, N. L., & Etukudoh, E. A. (2024). A review of strategic decision-making in marketing through big data and analytics. Magna Scientia Advanced Research and Reviews, 11(1), 44–55. https://doi.org/10.30574/msarr.2024.11.1.0077

Osean, R., Negara, D. S., & Putra, A. R. (2024). Digital Transformation in Manufacturing and Legal Aspects of Data Protection and Workers. Journal of Social Science Studies, 4(1), 21-32.

Putra, A. R. (2025). Integrating Technology in Leadership Style to Improve Innovation and Team Performance. International Journal of Service Science, Management, Engineering, and Technology, 7(1), 7-11.

Putra, A. R., & Arifin, S. (2021). Supply Chain Management Optimization in the Manufacturing Industry through Digital Transformation: The Role of Big Data, Artificial Intelligence, and the Internet of Things. Journal of Social Science Studies, 1(2), 161-166.

Putra, A. R., Arifin, S., & Darmawan , D. (2024). Gamification-Based Learning that Preserves Cooperation and Empathy Among Employees. International Journal of Service Science, Management, Engineering, and Technology, 5(1), 43–50. https://ejournalisse.com/index.php/isse/article/view/229

Ramzan, M. (2024). The significance and application of data analytics models for strategic management. International Journal of Advances in Applied Sciences, 13(1), 112–125. https://doi.org/10.21833/ijaas.2024.01.010

Rasheed, M. A., Ahmad, H. Z., Tanweer, H. A., Murtaza, H., Rasheed, M. A., & Ahmed, M. (2021). Use of big data governance in several corporate sectors. VFAST Transactions on Software Engineering, 9(4), 45–58. https://doi.org/10.21015/vtse.v9i4.729

Rasid, A., Hardyansah, R., & Khayru, R. K. (2025). Civil Liability for Data Breach and Destruction of Digital Data as Corporate Assets within the Framework of Unlawful Acts. Journal of Social Science Studies, 5(1), 135-150. https://jos3journals.id/index.php/jos3/article/view/427

Rusu, B.-F., Hurloiu, L., Hurloiu, I.-I., & Geamănu, M. (2022). Big data: A source of competitive advantage. Annals of Spiru Haret University Economic Series, 22(3), 27–34. https://doi.org/10.26458/2227

Seifian, A., Bahrami, M., Shokouhyar, S., & Shokoohyar, S. (2023). Data-based drivers of big data analytics utilization: Moderating role of IT proactive climate. Benchmarking: An International Journal, 30(10), 4461–4486. https://doi.org/10.1108/BIJ-09-2021-0550

Shabbir, M. Q., & Gardezi, S. B. W. (2020). Application of big data analytics and organizational performance: The mediating role of knowledge management practices. Journal of Big Data, 7(1), 47. https://doi.org/10.1186/s40537-020-00317-6

Sharmin, S., Khatoon, R., Prabha, M., Mahmud, Md. A. A., & Manik, M. M. T. G. (2024). A review of strategic driving decision-making through big data and business analytics. European Journal of Technology, 7(4), 24–37. https://doi.org/10.47672/ejt.2453

Shdifat, B., Cetindamar, D., & Erfani, S. (2019). A literature review on big data analytics capabilities. Proceedings of the Portland International Conference on Management of Engineering and Technology (PICMET), 1–12. https://doi.org/10.23919/PICMET.2019.8893673

Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039

Tan, J. S. K. (2022). Breaking data silos. Dalam Data architecture modernization (hlm. 29–50). Apress. https://doi.org/10.1007/978-1-4842-8593-0_2

Vaghasia, P., & Patel, S. (2023). The role of complex big data in shaping the future of enterprise decision-making. International Journal for Multidisciplinary Research, 5(4), 143–155. https://doi.org/10.36948/ijfmr.2023.v05i04.51731

Zambianchi, E. (2023). Big data strategy and business analytics: A literature review. Dalam Springer proceedings in business and economics (hlm. 171–178). Springer. https://doi.org/10.1007/978-3-031-24294-6_18

Zemmouri, M., Laalam, F. Z., Himeur, Y., Oulefki, A., Kazar, O., Toumi, C., Mansoor, W., Attala, S., Belhadi, A., & Mesbahi, N. (2023). Cross data analysis platform based on big data paradigm. Proceedings of the IEEE International Conference on Big Data Computing Service and Applications, 161–162. https://doi.org/10.1109/bigdataservice58306.2023.00035