Entrepreneurial Mindset Building in Adolescents:  Learning Strategies, Potential Identification, Business Initiation, and Social Media Empowerment

Eli Masnawati; Eli Retnowati; Rahayu Mardikaningsih; Didit Darmawan; Misbachul  Munir

Authors

Eli Masnawati University of Sunan Giri Surabaya
Eli Retnowati University of Sunan Giri Surabaya
Rahayu Mardikaningsih University of Sunan Giri Surabaya
Didit Darmawan University of Sunan Giri Surabaya
Misbachul Munir University of Sunan Giri Surabaya

Keywords:

Teenagers, Entrepreneurship, Entrepreneurial Mentality, Learning Strategy, Potential Identification, Social Media, Competitive Advantage, Startup Business

Abstract

Developing an entrepreneurial mentality in teenagers is essential amidst global challenges and growing economic dynamics. This article discusses concrete steps in building an entrepreneurial spirit in teenagers, involving learning strategies, identifying potential, and the role of social media. The research method uses a literature study approach to gain a comprehensive understanding of the factors that influence entrepreneurial development at the adolescent stage. The results show that through steps such as training, potential identification, and emotional support, teenagers can develop their entrepreneurial mentality effectively. Next, the article identifies the types of businesses that are suitable for young startups and details strategies for building a competitive advantage in their businesses. The use of social media is also discussed as an important tool to support youth business activities, with an emphasis on platforms such as Facebook and TikTok. In closing, it is highlighted the importance of integrating entrepreneurship education in the curriculum to ensure young people have the practical understanding and necessary skills. With support from educators, parents, and training programs, it is hoped that teenagers can develop their entrepreneurship, build sustainable businesses, and be prepared to face challenges in the modern business world.

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