Entrepreneurial Mindset Building in Adolescents:  Learning Strategies, Potential Identification, Business Initiation, and Social Media Empowerment

Eli Masnawati; Eli Retnowati; Rahayu Mardikaningsih; Didit Darmawan; Misbachul Munir

Authors

Eli Masnawati Universitas Sunan Giri Surabaya
Eli Retnowati Universitas Sunan Giri Surabaya
Rahayu Mardikaningsih Universitas Sunan Giri Surabaya
Didit Darmawan Universitas Sunan Giri Surabaya
Misbachul Munir Universitas Sunan Giri Surabaya

Keywords:

Teenagers, Entrepreneurship, Entrepreneurial Mentality, Learning Strategy, Potential Identification, Social Media, Competitive Advantage, Startup Business

Abstract

Developing an entrepreneurial mentality in teenagers is essential amidst global challenges and growing economic dynamics. This article discusses concrete steps in building an entrepreneurial spirit in teenagers, involving learning strategies, identifying potential, and the role of social media. The research method uses a literature study approach to gain a comprehensive understanding of the factors that influence entrepreneurial development at the adolescent stage. The results show that through steps such as training, potential identification, and emotional support, teenagers can develop their entrepreneurial mentality effectively. Next, the article identifies the types of businesses that are suitable for young startups and details strategies for building a competitive advantage in their businesses. The use of social media is also discussed as an important tool to support youth business activities, with an emphasis on platforms such as Facebook and TikTok. In closing, it is highlighted the importance of integrating entrepreneurship education in the curriculum to ensure young people have the practical understanding and necessary skills. With support from educators, parents, and training programs, it is hoped that teenagers can develop their entrepreneurship, build sustainable businesses, and be prepared to face challenges in the modern business world.

References

Bello, B., V. Mattana., & M. Loi. (2018). The Power of Peers: A New Look at the Impact of Creativity, Social Context and Self-Efficacy on Entrepreneurial Intentions. International Journal of Entrepreneurial Behavior & Research, 24(1), 214-233.

Bodolica, V., M. Spraggon., & H. Badi. (2021). Extracurricular Activities and Social Entrepreneurial Leadership of Graduating Youth in Universities from the Middle East. The International Journal of Management Education, 19(2), 100489.

Daniel, A. D. (2016). Fostering an Entrepreneurial Mindset by Using a Design Thinking Approach in Entrepreneurship Education. Industry and Higher Education, 30(3), 215-223.

Darmawan, D. & J. Gatheru. 2021. Understanding Impulsive Buying Behavior in Marketplace, Journal of Social Science Studies, 1(1), 11-18.

Djaelani, M. & A. R. Putra. 2021. Youth Empowerment to Grow Creative Business Interest, Journal of Social Science Studies, 1(2), 52-54.

Djazilan, M.S. & D. Darmawan. 2022. Entrepreneurship Education and Family Support: The Determinants that Appear Entrepreneurship Interest for Students, International Journal of Service Science, Management, Engineering, and Technology, 1(2), 26-30.

Ernawati, E. A. Sinambela, Cici, R. J. Silviana, R. N. Azizah & S. Naudalia. 2022. The Effect of Social Support and Extraversion Personality on Entrepreneurial Interest in Students, Journal of Social Science Studies, 2(2), 39 – 44.

Halizah, S. N., E.A. Sinambela, D. Darmawan & R. Mardikaningsih. 2022. The Influence of Entrepreneurship Education, Self-Efficacy, Locus of Control and Achievement Motivation on Entrepreneurial Intention, Studi Ilmu Sosial Indonesia, 2(2), 47-58.

Infante, A. & R. Mardikaningsih. 2022. The Potential of social media as a Means of Online Business Promotion, Journal of Social Science Studies, 2(2), 45-49.

Irfan, M. & M. Hariani. 2022. Role of Product Quality, Price and Product Technology Innovation to Increase Customer Loyalty, International Journal of Service Science, Management, Engineering, and Technology, 1(1), 6 – 11.

Kemarauwana, M. & D. Darmawan. 2020. Perceived Ease of Use Contribution to Behavioral Intention in Digital Payment, Journal of Science, Technology and Society, 1(1), 1-4.

Khayru, R.K. 2021. Opinions about Consumer Behavior during the Covid-19 Pandemic, Journal of Social Science Studies, 1(1), 31-36.

Khayru, R.K., Nichen, A Chairunnas, Safaruddin, & M. Tahir. 2021. Study on The Relationship Between Social Support and Entrepreneurship Intention Experienced by Adolescents, Journal of Social Science Studies, 1(2), 47-51.

Khayru, R.K., R. N. K. Kabalmay, M. W. Amri & R. Mardikaningsih. 2022. The Role of Psychological Capital and Entrepreneurship Education on Student Entrepreneurial Intention, Studi Ilmu Sosial Indonesia, 2(1), 49-60.

Kurniawan, Y., A. S. Lee, R. K. Khayru, & M. Hariani. 2022. Social Media, Impact on Student Learning Behavior, Bulletin of Science, Technology and Society, 1(1), 15-21.

Kurniawan, Y., E. Retnowati, D. Darmawan, N. S. Wisnujati & A. Hardianingsih. 2021. The Influence of Economic Income Level and Knowledge on Students' Consumption Level, Journal of Science, Technology and Society, 2(1), 25-34.

Mardikaningsih, R. 2022. Reinforcement of Students' Entrepreneurial Intentions through Soft Skills and Hard Skills Empowerment, Bulletin of Science, Technology and Society, 1(3), 6-14.

Masnawati, E., N. D. Aliyah, M. S. Djazilan, D. Darmawan & Y. Kurniawan. 2022. Dynamics of Intellectual and Creative Development in Elementary School Children: The Roles of Environment, Parents, Teachers, and Learning Media, International Journal of Service Science, Management, Engineering, and Technology, 1(1), 29-33.

Munir, M., E. A. Sinambela, S. N. Halizah, R. K. Khayru, V. Mendrika. 2022. Review of Vocational Education Curriculum in the Fourth Industrial Revolution and Contribution to Rural Development, Journal of Social Science Studies, 2(1), 5 – 8.

Murphy, L. & F. Lambrechts. (2015). Investigating the Actual Career Decisions of the Next Generation: The Impact of Family Business Involvement. Journal of Family Business Strategy, 6(1), 33-44.

Nurmalasari, D. & R. Mardikaningsih. 2022. Utilization of Waste Paper Through Recycling and Entrepreneurial Spirit Development, International Journal of Service Science, Management, Engineering, and Technology, 1(2), 1 – 3.

Putra, A.R. & D. Darmawan. 2022. Competitive Advantage of MSMEs in Terms of Technology Orientation and Entrepreneurship Competence, International Journal of Service Science, Management, Engineering, and Technology, 2(1), 15–20.

Putra, A.R. et al. 2022. Creative Economy Development Efforts in Culinary Business, Journal of Social Science Studies, 2(1), 21 – 26.

Putra, A.R. et al. 2022. Relationship between Parenting Parenting and Smartphone Use for Elementary School Age Children During the Covid 19 Pandemic. Bulletin of Multi-Disciplinary Science and Applied Technology. 1(4), 138-141.

Santos, G., C. S. Marques., & J. J. Ferreira. (2020). Passion and Perseverance as Two New Dimensions of an Individual Entrepreneurial Orientation scale. Journal of Business Research, 112, 190-199.

Sigita, D. S. & Y. R. Al Hakim. 2022. The Effect of Service Quality, Digital Marketing and Brand Image on Customer Satisfaction, Studi Ilmu Sosial Indonesia, 2(2), 59-72.

Sinambela, E. A. D. Nurmalasari, D. Darmawan, & R. Mardikaningsih. 2021. The Role of Business Capital, Level of Education, and Technology in Increasing Business Income, Studi Ilmu Sosial Indonesia, 1(1), 77-92.