Organizational Innovation Strategies as Drivers of Business Resilience and Competitiveness in the Global Environment

Rahayu Mardikaningsih; Mila Hariani; Fayola Issalillah; Reny Nuraini

Authors

Rahayu Mardikaningsih Universitas Sunan Giri Surabaya
Mila Hariani Universitas Sunan Giri Surabaya
Fayola Issalillah Universitas Sunan Giri Surabaya
Reny Nuraini Universitas Sunan Giri Surabaya

Keywords:

Organizational innovation, business resilience, global competition, international markets, competitive advantage, business sustainability, sustainable growth

Abstract

Intensifying global competition and dynamic changes in the business environment demand organizations to possess strong adaptive capabilities in order to survive and grow. Organizational innovation emerges as a key factor that provides competitive advantage while strengthening business resilience in facing challenges and uncertainties. This study aims to analyze the role of organizational innovation in reinforcing business resilience amid global competition, with a focus on how innovation capabilities enable organizations to sustain operations and achieve sustainable growth in international markets. The method employed is a literature review that examines relevant scholarly sources. The findings indicate that organizational innovation, encompassing product, process, managerial, and marketing innovation, plays a critical role in enhancing organizational adaptability to environmental changes, exploiting available opportunities, and overcoming barriers in global competition. The main conclusion of this study is that the success of organizational innovation in strengthening business resilience depends on adequate resource support, organizational cultures that foster creativity, and the ability to manage risks associated with innovation activities. This study contributes to the advancement of knowledge in strategic management and international business, while providing practical guidance for managers in designing and implementing effective innovation strategies to strengthen business resilience and competitiveness in global markets.

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