Student Interest in Becoming Customers of Islamic Banks in Terms of Religiosity and Product Knowledge

Rommy  Hardyansah; Jahroni Jahroni; Didit Darmawan; Samsul  Arifin; Dharma Setiawan  Negara

Authors

Rommy Hardyansah Universitas Sunan Giri Surabaya
Jahroni Jahroni University of Sunan Giri Surabaya
Didit Darmawan Universitas Sunan Giri Surabaya
Samsul Arifin Universitas Sunan Giri Surabaya
Dharma Setiawan Negara Universitas Sunan Giri Surabaya

Keywords:

religiosity, product knowledge, interest in becoming a customer, Islamic bank

Abstract

This study aims to examine the factors that influence the intention to become a customer of Islamic banks based on religiosity and product knowledge. This research is a quantitative research. The location of this research is in one of the private universities in Surabaya. The reason for this location was chosen because it required the involvement of student groups regarding their interest in becoming customers of Islamic banks. As for the requirements to be able to become a research sample, namely students from semester 4 and semester 7 and are students from the faculty of economics. The conditions used indicate that the sample was taken using a purposive technique and finally 100 students were obtained as the sample. The analysis used is multiple linear analysis with the help of SPSS 26. Data analysis is in the form of classical assumption tests (normality test, multicollinearity test, autocorrelation test, t test, F test, and finally the coefficient of determination test). This research provides some important information about the development of Islamic banking. The results will help related parties to further improve the development of Islamic banking, especially the selection of criteria that are preferred by student groups. This is also based on research results which show that the two independent variables involved, namely religiosity and product knowledge significantly affect student interest in becoming customers of Islamic banks.

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