Digital Technology as a Driver of Innovative Culture and Creative Engagement of Higher Education Human Resources

Jeje Abdul Rojak

Authors

Jeje Abdul Rojak Universitas Islam Negeri Sunan Ampel Surabaya

Keywords:

digital transformation, higher education, organizational culture, innovation, engagement, creativity, human resources

Abstract

Digital transformation triggered by the industrial revolution 4.0 has a significant impact on universities as educational institutions and centers of knowledge development. This study aims to examine the implementation of digital technology in building an innovative organizational culture and its influence on the engagement and creativity of teaching and education personnel in higher education. Using the literature study method, data was collected from relevant journals, books, and recent scientific proceedings, then analyzed to identify challenges, opportunities, and best practices of digitalization on campus. The results of the study show that digital technology can accelerate collaboration, open wider access to information, and improve the efficiency of administrative and learning services. However, infrastructure limitations, old organizational culture resistance, and digital literacy gaps are still major obstacles. Innovation and HR engagement are not optimal if the digitization process is only carried out administratively without an integrated HR development roadmap and transformative leadership support. Synergy between technology readiness, continuous training, and strengthening the innovation ecosystem is needed so that the digital technology integration process can have the maximum impact on an innovative, inclusive, and adaptive organizational culture. By prioritizing the principles of collaboration, participation, and ethics-based governance, universities can become pioneers of change while presenting creative and sustainable learning and work ecosystems.

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