An Examination Of How Brand Image, Product Quality, And Price Determine Brand Loyalty

Yusuf Rahman Al Hakim

Authors

Yusuf Rahman Al Hakim University of Mayjen Sungkono, Mojokerto

Keywords:

brand image, product quality, price, brand loyalty, consumer behavior

Abstract

Brand loyalty has become an interesting topic in marketing. In today's competitive business world, building and maintaining customer loyalty is the key to success for companies. This study aims to analyze the effect of brand image, product quality, and price on brand loyalty. The sample of this study consisted of 100 respondents, with the regression method used to analyze the data. The results showed that brand image, product quality, and price have a significant influence on brand loyalty. This research makes an important contribution to practitioners and decision makers in developing effective marketing strategies to build and maintain brand loyalty. By understanding the factors that influence brand loyalty, companies can design appropriate strategies to enhance customer experience and strengthen their bond with the brand.

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