DARMAWAN, D. Cross-Channel Orchestration and Service Consistency in Omnichannel Customer Experience: Implications for Service Costs, Retention, and Customer Lifetime Value. International Journal of Service Science, Management, Engineering, and Technology, [S. l.], v. 7, n. 2, p. 30–38, 2025. Disponível em: http://ejournalisse.com/index.php/isse/article/view/185. Acesso em: 10 feb. 2026.