The Effect of Quality Perceptions and Company Image on Purchase Intention

Mochamad Dimas Eka  Saputra; Rafadi Khan Khayru; Siti Nur  Halizah; Samsul  Arifin; Misbachul  Munir; Eli  Retnowati; Rahayu  Mardikaningsih

Authors

Mochamad Dimas Eka Saputra Universitas Sunan Giri Surabaya
Rafadi Khan Khayru Universitas Islam Negeri Maulana Malik Ibrahim Malang
Siti Nur Halizah Universitas Sunan Giri Surabaya
Samsul Arifin Universitas Sunan Giri Surabaya
Misbachul Munir Universitas Sunan Giri Surabaya
Eli Retnowati Universitas Sunan Giri Surabaya
Rahayu Mardikaningsih Universitas Sunan Giri Surabaya

Keywords:

perceived quality, company image, purchase intention

Abstract

Today's consumers are increasingly selective in choosing the products and companies they support. This research aims to investigate the influence of perceived product quality and company image on consumer purchasing intentions. Therefore, understanding how perceived product quality and company image affect their purchase intention is very important for companies in their efforts to increase their sales and profits. This research uses quantitative methods. Research data was collected through questionnaires from respondents who purchased products from PT Heinz ABC Indonesia who live in the city of Surabaya. The sample for this research consisted of 100 respondents. The collected data was then analyzed using multiple linear regression techniques. The results of this research indicate that perceived product quality has a positive and significant influence on consumer purchase intentions. The higher the perceived quality of the product, the greater the consumer's purchase intention towards the product. Apart from that, company image also has a positive and significant influence on consumer purchasing intentions. Consumers tend to be more inclined to buy products from companies that have a good image.

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