Competitive Advantage of MSMEs in Terms of Technology Orientation and Entrepreneurship Competence

Arif Rachman Putra; Didit Darmawan

Authors

Arif Rachman Putra University of Sunan Giri Surabaya
Didit Darmawan University of Sunan Giri Surabaya

Keywords:

competitive advantage, technology orientation, entrepreneurial competence, MSMEs

Abstract

This study chose a location in Mojokerto Regency, especially regarding the competitive advantage of MSMEs in the footwear industry. The sampling method used in this study is non-probability, namely purposive sampling. The results of the data obtained are then processed and processed using multiple linear regression analysis. In addition, there are the results of the validity test, reliability test, classical assumption test, t test, F test, coefficient of determination test. The results of the research are as follows: there is a positive and significant influence given by the orientation of technology to the competitive advantage of MSMEs; (2) there is a positive and significant influence given by entrepreneurial competence on the competitive advantage of MSMEs; (3) there is an effect that is given by technology orientation and entrepreneurial competence simultaneously on the competitive advantage of MSMEs which is positive and significant.

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