The Effect of Insurance Premiums and Brand Image on Interest To Be An Insurance Customer
Keywords:
insurance premiums, brand image, interests, life insurance, insurance products, risks, customersAbstract
Insurance is the only financial instrument that can provide protection or guarantee of income and welfare for an individual's economy from the risks of life that are not known when they come. Insurance has now become one of the best alternatives in saving and planning finances and the future as well as one of the long-term investment instruments. Insurance provides benefits in protecting personal (life), property (assets), and dependents (liabilties), so insurance should grow very rapidly and spread widely throughout Indonesia. The purpose of this study is to find out how the role of insurance premiums and brand image will foster interest in becoming a life insurance customer. The population is assigned to people who have never been insurance customers. The sample is set at 100 respondents. The sampling technique was accidental sampling. This study found that insurance premiums contributed to forming interest in being an insurance customer. Likewise for the brand image variable. Simultaneously, these two independent variables have a significant impact on the dependent variable. There are several inputs that can be conveyed to insurance companies, customers and the public.
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