Perceptions of High School and Vocational Students in Surabaya and Sidoarjo on Intention on Continuing Studies in Private Universities

Roidatus  Shofiyah; Eli Masnawati

Authors

Roidatus Shofiyah University of Sunan Giri Surabaya
Eli Masnawati University of Sunan Giri Surabaya

Keywords:

higher education, private universities, student perceptions, interest in studying, Surabaya, Sidoarjo, survey, questionnaire, Sunan Giri University Surabaya, marketing strategy, educational programs

Abstract

Higher education is an important stage in a person's educational journey which aims to improve one's quality and prepare for a future career. In Indonesia, private universities have a significant role in offering a variety of study programs and providing alternatives for students who wish to continue their education after completing secondary education. Therefore, understanding students' perceptions of private universities and the factors that influence their interest in continuing their studies at these institutions is important. This research aims to investigate the perceptions of high school and vocational school students in Surabaya and Sidoarjo regarding their interest in continuing their studies at private universities. The survey was conducted on 200 respondents who were high school and vocational school students in the two regions. Respondents were obtained during promotional visits to each school by the promotional team from Sunan Giri University Surabaya (UNSURI). They were asked to fill out a questionnaire designed to explore their perceptions and interests in private universities. The research results showed that the majority of respondents showed a positive interest in continuing their studies at private universities. This research can provide valuable insight for private higher education institutions in developing marketing strategies and programs that suit the needs and expectations of prospective students.

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